Brainstorming to Breakthroughs | Creativity | Synthesising Ideas Into Action


Why is creativity important?

Einstein said imagination is more important than knowledge – which suggests that our innate creative powers can lead us to solve the most complex problems. Very often, the pressure to be serious, along with too much information and too little time holds us back from fully exploring this strength.

With the right mindset and strategies, we can overcome these blocks and bring creativity back into our daily lives and our professional career.

What will we explore during this workshop?

Creative employees are able to consider things from different viewpoints and challenge fixed assumptions in order to solve a work-related problem. They usually have an open mindset and feel comfortable with iterative processes which include a risk of failure. They are able to detach their self-esteem from their ideas and let go of impractical suggestions.


All the creativity books in the world aren’t going to help you if you’re unwilling to have lousy, lame, and even dangerously bad ideas
— Seth Godin